Mobile Marketing Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise mobile marketing companies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best mobile marketing company with the ability to create unique and engaging campaigns. Our rankings are focused on identifying the companies which produce a superior quality service for their clients.
Our analysis of enterprise mobile marketing companies is based on the use of a set of evaluation criteria for the purpose of benchmarking and comparing top performers. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective mobile marketing services. The five areas of evaluation include URL usage, compliant code, navigation, integration, and current.
The first component of evaluation is the URL use. Does the vendor understand the advantages and disadvantages of using a mobile specific URL? What type of keyword strategy is put into the URL’s in order to rank the site better in mobile search engines?
Next, we assess whether the vendor uses mobile compliant code. Does the code used by the vendor ensure cross-mobile browser compatibility? We assess the consistency of the site via different mobile browsers.
We recognize the need for easy navigation for mobile users. Because of this we evaluate the usability of a site in a mobile browser. Does the site allow quick access to the information that mobile users are seeking, or is the mobile site bogged down by unneeded information?
A fourth aspect reviewed by us is the integration of the primary site with the mobile site. How does the vendor maintain informational consistency for all users?
Lastly, we evaluate how current the vendor is on mobile web trends. Does the vendor have a set way of creating mobile sites, or are they adapting to the changes in the industry? Is the vendor up to date on current browser requirements for mobile sites?
We continue to evaluate and rank enterprise mobile marketing companies to account for the latest developments and achievements of leaders in mobile marketing. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise mobile marketing needs.