PPC Evaluation Criteria
At bestseos.com we evaluate and rank the best enterprise pay per click management companies. We provide our recommendations through the use of in-depth vendor analysis, reviews of work completed, and client evaluations. We understand the importance of finding the best enterprise pay per click management company with the ability to achieve consistent results in a constantly evolving industry. Our rankings are focused on identifying the companies that are committed to achieving long-term results for their clients.
Our analysis of enterprise pay per click management companies is based on a set of evaluation criteria for the purpose of benchmarking and comparing the top performing PPC management vendors in the industry. The set of evaluation criteria is comprised of five areas of evaluation found to be most essential to produce effective Search marketing campaigns. These five areas of evaluation include campaign analysis, keyword selection, creation of effective ads, CPA minimization, and automation.
The first is campaign analysis. This refers to the process of a vendor spending time with an existing campaign in order to better understand the current strategy and the goal of the strategy. We look at how the company monitors and adjusts the campaign.
The second is keyword selection. We take a look at the keyword selection process the vendor has in place for identifying effective keywords based on the products and services offered by the client. We look at how competitive the selected keywords are and how relevant the keywords are to the offered products and services.
The third is creation of effective ads. This includes reviewing their ability to write PPC ads that gain attention, deliver the message, and drive traffic to the client website. Does the vendor create an advertisement to reflect different audiences and specific keyword searches?
The fourth is CPA minimization. CPA minimization is a strong part of the evaluation to ensure the vendors are spending time trying to reduce the overall cost per acquisition of their campaigns. We look into the strategies and processes put into the place to identify the CPA of a campaign and the tweaks and changes made in order to reduce the overall cost of the campaign in regards to the number of clicks and conversions being achieved.
The fifth is automation. We take a look at the automation processes which the PPC management company uses for the purpose of removing human error from the process. Does the PPC management company use the latest technologies and strategies to automatically adjust the bid price?
We continue to evaluate and rank enterprise pay per click management companies to account for the latest developments and advancements of the leaders in pay per click management. The recommended agencies that have undergone our meticulous evaluation, in our opinion, are best fit to service enterprise pay per click management needs.
